This post gathers 8 Facebook video editor tools to help you create amazing videos, including MiniTool MovieMaker, OpenShot, Clipchamp, Animaker, Canva, Wave.video, InShot, and KineMaster.

A good video editor is crucial to making an effective video ad. It’s helpful for marketing your product and attracting more customers. There are many easy-to-use Facebook video editors that can make your product stand out from the competition.

This post provides you with the 8 best video editors for Facebook video ads. Before that, it is necessary to know Facebook video specs.

Everything You Need to Know About Facebook Video Specs

There are various types of videos you can post on Facebook. Here are the most common Facebook video types and their specifications.

Type

Resolution

Recommended Aspect Ratio

Format

Maximum Video Size

Maximum Video Length

Facebook feed video

1080 x 1080 px

1:1, 4:5

MP4, MOV, or GIF

4 GB

241 minutes

Facebook stories

1080 x 1920 px

9:16

MP4, MOV, JPG, or PNG

4 GB

20 seconds

Facebook 360 video

Monoscopic: 5120 x 2560 px

Stereoscopic: 5120 x 5120 px

1:1, 2:1

MP4, or MOV

10 GB

30 minutes

Facebook Carousel video ads

1080 x 1080 px

1:1

MP4, or MOV

4 GB

240 minutes

Facebook collection video ads

1080 x 1080 px

1:1

MP4, or MOV

4 GB

120 minutes

Facebook in-stream video ads

1080 x 1080 px

16:9, 1:1

MP4, MOV, or GIF

4 GB

10 minutes

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8 Facebook Video Editors at a Glance

  • MiniTool MovieMaker
  • OpenShot
  • Clipchamp
  • Animaker
  • Canva
  • Wave.video
  • InShot
  • KineMaster

Here is a concise comparison table of these Facebook video editors.

ToolPlatformPriceWatermarkKey FeaturesBest For
MiniTool MovieMakerWindowsFreeNoFine-tuned control, multiple formatsFree desktop users needing precision editing
OpenShotCross-platformFreeNoOpen-source, cross-platformOpen-source enthusiasts
InShotMobileFree + In-app purchasesYes, the free versionMobile-optimized, multiple aspect ratiosSmartphone users
KineMasterMobileFree + In-app purchasesYes, the free versionMulti-layer editing, chroma keyAdvanced mobile users
ClipchampOnlineFree + PaidNoSystem integration, AI captionsWindows 11 / online users
AnimakerOnlineFree + PaidYes, the free versionAnimated characters, templatesAnimated ad creators
CanvaOnlineFree + PaidNoDesign integration, rich template libraryDesign + advertising users
Wave.videoOnlineFree + PaidYes, the free versionLive streaming, auto-captionsOnline marketers

Facebook Video Editors for Desktop

Desktop video editors usually offer more editing options than Android & iOS video editing apps and online video editors. It’s best for creating long-form video content.

1. MiniTool MovieMaker

The simple and intuitive user interface of MiniTool MovieMaker makes it the ideal choice for beginners. It supports importing videos, audio files, photos, and GIFs and offers you a set of tools for video editing. You can do some simple edits like splitting, trimming, merging, and make advanced edits including reversing, color correction, zooming, etc.

The main interface of MiniTool MovieMaker.

MiniTool MovieMaker is an outstanding Facebook video maker for Windows. It has lots of animated stickers, filters, motion effects, transitions, animated texts, and free background music that you can use in the video.

Features:

  • Easy to use
  • Support a wide range of video, audio, and image formats
  • Speed up video up to 50X
  • Create video project files
  • Support drag and drop
  • Fast export speed

How to Make a Video for Facebook:

1. Download the Facebook video editor

Click the button below to download and install the software on your PC.

mm-1-logo MiniTool MovieMaker
  • Split and trim videos to remove redundance.

  • Change video aspect ratio to match screen sizes.

  • Add bubble texts, bgm, transitions, and more effects.

  • Create PiP or split-screen videos by multitrack editing.

mm-img-style-1

2. Import video clips

Launch the software and close the pop-up window to access the main interface, or click New Project to create a project. Click Import Media Files and add the video clips to the Media library. Drag and drop the video files to the timeline and edit the clips.

3. Edit video clips

Trim and split: To trim the video, you can move its start or end point to the center of the video. To split a video, move the playhead to the target place and click the scissor icon to split the video. Then delete the unwanted part.

MiniTool MovieMaker interface showing how to split a video.

Apply effects & transitions: Click Transitions or Effects and select the right transition/effect for the clips. Click the + to apply the transition/effect to the clips.

Add motion effects: You can apply zoom-in effects to highlight important parts of your videos. Tap Motion > Zoom in and add the desired zoom-in effects.

Change video speed: Select the video on the timeline and the Video Property section appears on the right side. Go to the Speed tab and drag the Speed controller to speed up or slow down the video.

MiniTool MovieMaker interface with the selected Speed slider on the right panel.

Add text: Open the Text library and add the text you like to the clip. Enter the text and adjust its position, size, color, or font type.

Add stickers: MiniTool MovieMaker offers some cute animated stickers and call-to-action stickers you can use in your video ads. Click Elements, download the sticker you want, and click the +. Then you can rotate the sticker at any angle and resize it.

Add music: Import the audio track and add it to the timeline. Then MiniTool MovieMaker will automatically adjust the duration of an audio track to match the video length.

4. Export the video

Click the Export button. In the Export window, edit the file name, change the video format, choose a destination folder, and adjust the video resolution if needed. After that, export the video.

2. OpenShot

OpenShot is a free and open-source Facebook video editor for Windows, Mac OS X, and Linux. It’s equipped with powerful video editing features that fully meet the majority of users’ needs. The minimal design makes it easy to learn and use for those who don’t have any experience in video editing.

The main interface of OpenShot.

This video editor can handle complex editing tasks like motion tracking, keyframe animation, etc., and do simple edits like trimming, snapping, cutting, rotating, scaling, resizing, and so on.

Besides, OpenShot offers a bunch of title templates, 3D animated titles & effects, audio effects, and digital video effects that you can use to enhance your video.

Features:

  • Create as many layers as you need
  • Support real-time preview
  • Support Keyframe animation
  • Provide digital video effects including greenscreen, bluescreen, gamma, hue, etc.
  • 3D video editing
  • Support most common video, audio, and image formats

3. Clipchamp

Clipchamp is the most popular online Facebook video editor with all the needed editing features. It lets you access millions of royalty-free stock assets including videos, songs, and sound effects. You can also turn text into speech in 70 languages.

The main interface of Clipchamp.

Features:

  • All basic editing tools
  • Record your screen and webcam
  • Video templates
  • Free stock videos, audio files, and images
  • Free export 1080p videos

4. Animaker

It’s the best video editor for Facebook ads offering more than 100M+ stock videos and 1,000 video templates. You can use it to create custom characters for videos and bring characters to life with over 20 facial expressions. It also supports auto lip-sync.

The home page of the Animaker website.

Features:

  • Character builder
  • Text to speech
  • Free music tracks
  • Lip sync
  • Team collaboration

5. Canva

Canva is a graphic design platform and a Facebook ad video maker. You can create Facebook video ads with many video templates, elements, and royalty-free stock videos, and download them in MP4, GIF, JPG, PNG, or PDF. In addition to Facebook video ads, Canva can create YouTube video ads, LinkedIn video ads, TikTok videos, slideshow videos, and more.

The main editing interface of Canva.

Features:

  • Make designs using templates
  • Capture videos
  • Create social media videos
  • Animated text
  • Resize videos
  • Video transitions

To learn more about how to use Canva to create a video, see this post: How to Make a Video in Canva.

6. Wave.video

Wave.video enables you to create videos for social media platforms such as Facebook, Instagram, and YouTube. It can be used to edit videos, go live, make thumbnails, etc.

The main editing interface of Wave.video.

Features:

  • Video editing
  • Over 2M assets and templates
  • Live streaming
  • Screen recording
  • Automatic captions
  • Text to speech

Facebook Video Editors for Android and iOS

There are some recorded videos on your phone that you need to post on Facebook after editing them. To edit videos on a mobile phone, you can try the following Facebook video editors.

1. InShot

InShot is a free video editing app designed to make and edit videos. It supports different aspect ratios including 1:1, 9:16, 16:9, 4:3, and 21:9, which is suited to creating social media videos. You can easily split a video into serval clips, combine multiple videos into one, blend videos, remove video background, create a photo slideshow, make video collages, and more. It’s a nice Android and iOS video editor for Facebook.

The detail page of InShot in the Google Play Store.

This app can also function as a photo editor used to retouch photos and create photo collages.

Features:

  • Apply movie style video filters and glitch effect
  • Many animated stickers, emojis, fonts are available to use
  • Offer free music and sound effects
  • Support Chroma key

2. KineMaster

This is a Facebook video maker available for both Android and iOS devices. It has a rich set of built-in functions such as blending modes, reverse, chroma key, speed controller, and voiceover. You can add up to 9 layers at a time, create videos from different aspect ratios, and decorate videos with cool effects and stickers.

The free version will put a watermark on your output video.

The detail page of KineMaster in the Google Play Store.

Features:

  • Apply blending modes
  • Voice changer
  • Color correction
  • 4K export
  • Share videos on Facebook, Instagram, TikTok, and more

Conclusion

Now, you can choose a suitable Facebook video editor and create an appealing Facebook video ad to market your product!

If you have any suggestions about this post, you can contact us via [email protected].

People Also Ask

Can I edit my videos on Facebook?
Yes, you can edit videos on the Facebook mobile app. When you’re uploading or creating a Reel, you can trim, split, crop, overlay text, add music, and change the playback speed. When uploading regular videos, you can also add text, stickers, background music, and others before sharing the video.
Can I edit a video on Facebook after posting?
No, you cannot directly trim, edit, and make other changes to the video you uploaded on Facebook.
What is the best 100% free video editor?
DaVinci Resolve is widely considered the best free video editor due to its powerful editing capabilities, advanced color correction and grading, and audio post-production. It does not include a watermark on the exported videos.
What format does Facebook use for videos?
Facebook officially recommends the MP4 or MOV format with an H.264 video codec and AAC audio. The platform also supports other common video file formats, such as AVI, WMV, MKV, and FLV.
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