This post introduces 6 promo video makers, including MiniTool MovieMaker, Movavi Video Editor, Adobe After Effects, Animaker, FlexClip, and Moovly. Utilize these video editor tools to create concise videos that highlight the benefits and features of your product.

A promo video is a short marketing video that promotes a product, service, event, or sale to potential and existing customers. These videos are designed to showcase the features and benefits of a product or service, explain how it works, or tell a story that emotionally connects with the audience. Promo videos can be used on websites, landing pages, social media, email campaigns, and more.

Creating promo videos is an effective way to advertise your products and reach millions of potential customers. That’s why I crafted this post and compiled a list of promo video makers.

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6 Best Promo Video Makers at a Glance

  • MiniTool MovieMaker
  • Movavi Video Editor
  • Adobe After Effects
  • Animaker
  • FlexClip
  • Moovly

Here is a concise comparison table of promo video makers.

ToolMiniTool MovieMakerMovavi Video EditorAdobe After EffectsAnimakerFlexClipMoovly
PlatformWindowsWin/MacWin/MacWebWebWeb
WatermarkNoYes, the trial versionNoYes, the free plan.Yes, the free plan.Yes, the free plan.
Promo TemplatesNoNoNoYesYesYes
Best For Marketing ScenariosGeneral use, no watermark, customizableBasic editing + promo videosProfessional effects, custom brandingAnimated promos, character-driven contentQuick online template-based videosTeam collaboration, AI-generated content

3 Desktop Promo Video Makers

A promo video maker is a necessary tool for creating videos for your business. Here are three solid options for your desktop.

1. MiniTool MovieMaker

If you’re looking to create quality promo videos for your business, MiniTool MovieMaker is your best bet, one of the best promo video maker software. It’s a free and easy-to-use tool for Windows that allows you to create various types of videos, including promo videos, with its rich features and resources.

MiniTool MovieMakerClick to Download100%Clean & Safe

The main interface of MiniTool MovieMaker.

The software features a clean and well-designed interface, making it simple for beginners to get started. With it, you can import and export videos in different formats. It also comes with a wide collection of effects, background music, text styles, and animated stickers to enhance the visual and sound effects of your promo video.

Main features of MiniTool MovieMaker:

  • It supports uploading media files by directly dragging and dropping from your computer.
  • Choose from many cool video templates for different occasions.
  • It includes lots of video transitions to choose from, such as wipe, slide, dissolve, zoom, etc.
  • Easily trim, split, crop, rotate, reverse, or flip your video clips.
  • It allows you to search for specific media files in its media library.
  • Export your promo video without a watermark in various formats.
You can use MiniTool MovieMaker for free with all its editing, effects, and elements, and even without watermarking.https://www.pcmag.com/reviews/minitool-moviemaker

2. Movavi Video Editor

If you’re looking for a powerful video editing tool to create eye-catching promo videos, Movavi Video Editor has got you covered. It offers over 160 creative filters, more than 100 seamless transitions, and multiple effects to choose from, giving you a range of creative options for your promo video creation.

The main interface of Movavi Video Editor.

This free promo video maker has a built-in library of royalty-free music and sound effects. It also allows you to import any videos or pictures you need, add titles, cut them to the right size, and download the promo video in a range of formats, including 4k and HD.

What features does Movavi Video Editor have?

  • Edit videos instantly with an intuitive interface and simple controls.
  • Choose from hundreds of animation presets and customize them to suit your needs.
  • Enhance your promo videos with color correction, stabilization, and stylization.
  • It comes with some advanced features, like AI background removal, AI noise removal, AI upscaling, and motion tracking.
  • Export your videos in high quality and share them on social media platforms.
Movavi’s goal for its video editing software is to enable simple movie and clip creation, avoiding the complexity sometimes found in other apps.https://www.pcmag.com/reviews/movavi-video-editor-plus

3. Adobe After Effects

Adobe After Effects is another powerful promo video maker software, which is widely used by professionals in film and video to bring their ideas to life. Users who have a Creative Cloud subscription can use Adobe After Effects for free.

With After Effects, you can create stunning animations with text, shapes, and logos in 3D space. It also allows you to mix music and sound effects for your promo video projects and sync audio with video using the waveform editor.

Main Features of Adobe After Effects:

  • Create cinematic titles, intros, and transitions for your videos.
  • Remove unwanted objects from your clips with the AI-powered rotoscoping tool.
  • Combine multiple layers of video, images, text, and effects to create complex compositions.
  • It lets you animate logos, characters, or any graphic element with a variety of presets and effects.
  • Add color, light, distortion, particles, transitions, and more to your scenes.
Well, as our pick for best VFX software around, any visual effects you can apply to video, such as animated text, graphics and illustrations, fancy overlays, and so much more, you can create inside After Effects and apply to your film project.https://www.techradar.com/pro/software-services/adobe-after-effects-2026-review
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3 Online Promo Video Makers

Here are three promo video makers working in the browsers.

1. Animaker

Animaker is an online promo video maker that allows you to create animated and live-action promo videos. It is a platform for beginners, non-designers, and professionals to make videos with ease and creativity. It’s free to use, but you can also upgrade to premium plans that offer more features and benefits.

Animaker

With Animaker, you can create compelling promo videos online with an easy drag-and-drop interface and various customizable promo video templates. It’s also equipped with over 100 million stock assets and tons of royalty-free music tracks and sound effects.

Features of Animaker:

  • Create billions of unique characters with facial features, accessories, and expressions.
  • Auto lip-sync allows you to record voiceovers for your characters and watch them speak it.
  • Its text-to-speech feature enables you to convert text to human-like voices.
  • A template library contains thousands of ready-made video templates for various occasions.
  • Edit your promo videos with your teammates in real time.
  • It supports 4K video quality.
You’ll find the main page crammed full of templates for you to use, with different formats to suit your needs. There’s also the option of starting with a blank slate.https://www.techradar.com/reviews/animaker-online-video-maker-review

2. FlexClip

FlexClip is an online promo video editor that enables you to easily attract potential buyers by transforming any commercial or product clips and photos into extraordinary promo videos. It provides you with a variety of relevant promo video templates and countless AI-generated clips, cartoons, and animations to help you quickly create your own promo videos.

FlexClip

Features of FlexClip:

  • It comes with millions of royalty-free stock photos, videos, GIFs, and music tracks.
  • It provides ready-made cinematic intros for promo videos.
  • You can convert your videos to GIFs.
  • It allows you to trim, rotate, and flip the promo video, and add music, text, transitions, and watermark to your promo video.
  • Export your promo video in different resolutions and ratios to fit different platforms.
  • It’s also a screen recorder, AI image generator, AI background remover, AI video script generator, and more.
Using templates, an array of AI functions and a number of different video and image editing tools, FlexClip looks to offer a comprehensive suite that will help quickly and easily bring your video visions to life.https://www.creativebloq.com/reviews/flexclip

3. Moovly

Moovly is an online video creation platform that lets you make videos in any style, from shot-based videos to cartoon or doodle style. It’s used by users for various purposes, such as sales, marketing, learning, education, etc.

Moovly

To make a promo video with Moovly, you can start from scratch or use a template, and access a huge library of files, including footage, images, sounds, and music. You can also use Moovly’s AI features to generate a script or a video from text.

Moovly’s features:

  • It supports browser-based and drag-and-drop promo video creation.
  • Animate any visual object in your promo video.
  • Add background music, sound effects, and voiceovers to your video.
  • It lets you split, trim, crop, rotate, and resize the promo video.
  • It supports text-to-speech in any language.
Moovly is an online video maker platform more aimed at businesses than individuals - although if you can afford the prices, it’ll cater to anyone.https://www.techradar.com/reviews/moovly-review

5 Tips for Making a Promo Video

Creating an effective and successful promo video requires careful planning and attention to detail. Here are some tips to help you achieve your goals:

  1. Know your audience and goals
  2. Keep it short and simple
  3. Focus on the benefits and features
  4. Use high-quality visuals and audio
  5. Test and optimize
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Conclusion

By selecting a suitable promo video maker from our list, you can create a promo video in just a few minutes. You can also use the tips above to make your video stand out from the crowd. Start making your own promo videos today with a promo video maker like MiniTool MovieMaker!

If you have any questions or suggestions while using MiniTool MovieMaker, please feel free to leave a comment on us below or contact us via [email protected].

People Also Ask

What are the types of promo videos?
There are different types of promo videos, such as product demos, explainer videos, testimonials, trailers, teasers, commercials, etc. Each type has its own purpose and style depending on the product and target audience. Some promo videos are animated, while others use live-action footage or a combination of both.
What makes a good promo video?
To create an effective promo video, aim for 30 to 90 seconds in length, seize attention within the first three seconds with a compelling opener, and prioritize viewer benefits over feature lists. Pair that with pristine sound, vivid visuals, and finish strong with one crystal-clear CTA.
How long should a promo video be?
Generally speaking, keep promo videos under 90 seconds, ideally between 30 and 60 seconds, which is widely regarded as the optimal length for sustaining audience interest. Ultimately, though, the perfect length comes down to your platform and the action you want your audience to take.
Can AI make a promo video?
Yes, AI-powered tools can make a promo video by text prompts and existing video or image clips.
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