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Why Should Musicians Promote Their Music on Social Media?
Before discussing how to promote your music on social media, let’s take a look at why. What goes on in the recording studio is only half the task of being an artist, if not less. In addition to producing a ton of work, independent artists need to concentrate on the distribution side so people can actually hear it. Social media marketing is one of the most successful methods to accomplish this.
Having a strong social presence across multiple social media channels can drive massive traffic to your Apple Music, Spotify, SoundCloud, or Bandcamp accounts, and find new viewers for your music that you wouldn’t necessarily be able to reach in the real world.
Whether you are a new artist just starting or an experienced musician looking to capitalize on your catalog, using social media is one of the simplest approaches to attain your musical goals.
How to Promote Your Music on Social Media Channels?
In terms of marketing your music, different social media channels have different purposes. Below, we will focus on how to use social media to promote your music, mainly involving YouTube, TikTok, Instagram, Twitter, and Facebook.
YouTube
A lot of musicians learn how to make music on YouTube. Also, the platform kickstarts the careers of musicians from around the world and lets creatives earn money as it grows. Apart from posting full music videos, YouTube is the ideal venue for promoting upcoming music video trailers.
People are searching for new music on YouTube every day. With the introduction of the YouTube Music subscription, the platform makes it simpler than ever for people to find your music as well as for you to promote your music to the masses. Simply upload your video content, add tags relevant to what you’re promoting, and share it with your fanbases.
Also read: 5 Effective Tips on How to Promote Music on YouTube
TikTok
For musicians, TikTok makes social media easy and efficient. Users can incorporate your music into their work, which can be exposed to millions of people in a short amount of time if done well. This is great for driving organic traffic to your music on streaming services and increasing your listener base without constantly posting content yourself.
Plus, TikTok is versatile, allowing you to market your music and engage with fans who comment and share your content. If you need to add your music to TikTok in-app, first create a video with a clip of the song you wish to add. Then, go to your profile and name your sound with a track name so others can easily find your sound and associate it with your profile.
Instagram is an excellent channel for promoting content in the form of images and short reels that show who you are and what you do.
This is where you can share behind-the-scenes videos of late nights in the rehearsal room teasing unreleased music. Or you can post stunning cover art for the upcoming EP you plan to release.
People value aesthetics and branding consistency while using Instagram, making it a fantastic space to have fun with your music promotion plan.
![How to Add Music to Instagram Reels? [Ultimate Guide]](https://images.minitool.com/moviemaker.minitool.com/images/uploads/2022/04/how-to-add-music-to-instagram-reels-thumbnail.jpg)
It is critical to consider your target audience while using Facebook to promote your music. Besides, it’s a great platform for creating a community through fanbases where you can interact with people who take the time to promote your music.
A key aspect of the channel is that it enables you to create your own pages apart from your profile. If you’re a new artist looking to create a professional online presence that shows your content, Facebook is a wonderful place to start.
Twitter is also one of the best places to market your music. Different from other social media platforms, it’s more about people interacting with one another regarding the content that is featured on the channel.
It’s quite simple for your followers to lose interest in what you share if you don’t actively engage with them. When you feel good about completing a project, Twitter is the place to share that feeling and let your followers celebrate the moment with you.
Final Thoughts
Overall, we’ve explored how to promote your music on social media, such as YouTube, TikTok, Instagram, Twitter, and Facebook. You can choose the appropriate one or more according to your needs.
About The Author
Position: Columnist
Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.