Digital video marketing is now one of the most popular methods of branding. Beyond showcasing content, video is highly effective for educating and engaging audiences. In recent years, video usage on social media has surged, driving traffic and boosting sales.
Research from HubSpot (a content management system for video) shows that four of the top six channels on which consumers worldwide watch videos are social channels. In fact, Facebook and YouTube alone attract about 4 billion viewers. Additionally, people watch an average of 5.5 hours of online video per day, highlighting the immense power of video marketing. That’s why I crafted this post to share some excellent video makers for marketing.
6 Video Makers for Marketing
- MiniTool MovieMaker
- Videoshop
- Vimeo
- Vidgeos
- Hippo Video
- Wideo
#1. MiniTool MovieMaker
It is a free video maker for marketing on Windows. Thanks to its intuitive and simple-to-use interface, you can generate enticing marketing videos quickly and easily.
As one of the best video marketing software tools, it provides you with optional buttons to customize your video by adding transitions, text, filters, stickers, and other design elements. Moreover, MiniTool MovieMaker is the ideal tool for watermark-free video marketing.
#2. Videoshop
Videoshop is a quick and simple video editing program with user-friendly editing tools for personalization. It works on Android, iPhone, and iPad devices. Besides, its tool includes cool effects and easy features that can help boost the impact of your videos. Moreover, you can download the app for free.
Features:
- Integrate music, remove unnecessary scenes, add sound effects, subtitles, etc.
- Apply filters, slow it down, combine videos, and publish it on social media.
- Add an animated title, select the transition, add a voiceover, and adjust the display.
- Add stickers, make slideshows, tilt-shift your videos, and more.
#3. Vimeo
Vimeo is an online video distribution and collaboration platform that helps you build your video brand. It has a fast, highly customizable, easy-to-embed ad-free player. With its advanced controls, you can know exactly who is watching your videos when and where.
Furthermore, it enables you to invite your team members to collaborate, develop and share work.
Features:
- Good video quality, Vast storage, Privacy settings, Video management, Speed controls, Version history, and more.
- Post-production and collaboration with Password protection, Professional integration, Review tools, and Team collaboration.
- Marketing and monetization cover Tools, Customized players, Custom end screens, Geo-restrictions, Lead generation, and so on.
- Advanced stats, Calls to action, Google Analytics, Engagement graphs, Social sharing, Email marketing, and Worldwide distribution are all available.
- Auto archiving, Cloud transcoding, Customer support, Simultaneous events, and others.
#4. Vidgeos
Vidgeos is a video editing and marketing application that can help you create videos and animations with ease. It is compatible with Windows and Mac devices.
Also, it can be used for Affiliate Marketing, Global Marketing, Email Marketing, selling videos, instant video publishing, interactive & live videos, and up-sell video marketing.
Features:
- With the help of its auto-translate feature, you can market internationally in any language.
- It comes with email option forms, live interactive c.t.a buttons, and live countdown timers.
- It allows you to edit the videos in real time.
- It also includes features, such as smart elements, ready-to-use slides, voiceover recording & audio editing, and so on.
#5. Hippo Video
Hippo Video is a video platform for video distribution and personalization that offers services including video hosting, ABM & video selling, video email campaigns, video support, and success. With an excellent portfolio of clients, it makes the most of your video projects to improve your email, marketing, and sales campaigns. Hippo Video’s integration is really nice and it has highly reliable customer support.
Features:
- Quickly create and edit videos with one button launch for quick editing (add, trim, cut, and crop) and professional editing (narration, unlimited tracks, and background music).
- Embed or export videos to YouTube, Google Drive, Vimeo, and Websites, adapting to each screen.
- Share your content with strong privacy by password-protecting it and specifying an expiry date for the video link.
- User views, Analytics with real-time engagement graphs, and Hosts your videos on the cloud using the highly secure infrastructure.
- Guest recording, video categorization, smart integrations, and marketplace integrations are all available.
#6. Wideo
Wideo is an online video animation tool that allows businesses to quickly and easily produce marketing videos. With the help of built-in templates, users can quickly get started and create professional animated videos. Also, the tool is suitable for making all types of videos as it has a wide range of powerful features.
Features:
- There are more than 80 built-in templates, Animation speed control, and a drag-drop interface available.
- It consists of Scene templates, Video embedding, Spell check, and Folder management.
- You can also use the Upload button, Object searching, Keyframe removal, YouTube sharing, and so on.
How to Edit a Video for Social Media Marketing
Fast Track Steps:
- Launch MiniTool MovieMaker.
- Import your footage.
- Adjust the clip’s order.
- Add text to the video.
- Enhance the video with effects.
- Export the video.
MiniTool MovieMaker makes “how to edit marketing videos on your computer” a breeze. Now, you can make it by following the steps below, whether you want to sell products or drive engagement.
MiniTool MovieMakerClick to Download100%Clean & Safe
1. Open the Video Editor
Download and install the software on your computer. Open it to go to the following editing interface. Click on the Import Media Files dotted box to upload product photos and video material from your PC for marketing purposes.
2. Arrange your material in sequence on the timeline
Click the “+” icon to add your materials to the timeline below and arrange their order. Alternatively, you can drag and drop them sequentially to the target location.
3. Add your description for the product
The best text for a marketing video is short and to the point. To describe your product, you first need to click on the Text tab and select the Title option to find your preferred title mode, then drag it to the desired position on the timeline.
At this moment, you can add your description by typing the words in the Text Editor. Next, you can adjust the description’s font, size, color, alignment, and more.
4. Enhance with transitions, filters, or stickers
You have the option to click on the Transition/Effect/Elements tab to choose your favorite transitions, filters, or stickers to embellish your marketing videos.
Related article: How to Add Stickers to Video + 5 Free Places to Get Stickers
5. Preview your marketing video
This video maker for marketing comes with a Player window that lets you preview your edits as they go.
Once all the editing is done, you can drag the playhead to the beginning of the video, then click on the Full Screen icon at the bottom right of the Player window to browse through the entire video to make sure everything is correct.
6. Save the video on your PC
Click the Export button at the top right of the Player window for exporting settings. By default, the PC tab allows you to rename the video, choose the video format (such as MP4, AVI, MOV, WMV, etc.), and customize the video’s quality, encoder, resolution, bit rate, and frame rate.
Then, share the saved video on your company page or social media channels.
Conclusion
Reading the above, you may have noticed that these tools for video marketing have basic functions in common. But keep in mind that all of these tools have their uses. You can now choose the best video maker for marketing based on your requirements.
If you have other questions or suggestions about MiniTool MovieMaker, please email [email protected].
People Also Ask
Consumers prefer watching videos to reading text because videos are easier to digest, engaging, and entertaining.
There are different types of video marketing, including:
- Pre-roll, mid-roll, or post-roll video ads. They play before, during, or after online videos or videos posted on social media.
- Video banner ads. They appear as ads on landing pages or websites.
- Live Video. It covers real-time streaming of events, conversations, or product launches.
- TV video ads. They run traditional commercials on streaming services or linear TV outlets.
- Sponsored product placement. It is a form of self-referential video marketing in which a company's brand or product is placed within another type of video.
- Sponsored video. It is easily recognizable because it has an obvious disclaimer, “This video is made possible by ...” This category also includes explainer videos on companies and products.
Here are some things you can try to make your video go viral:
- Stay focused on a clear message.
- Don't be controversial.
- Do it emotionally.
- Downplaying self-promotion.
- Develop a marketing strategy for your video.
- Optimize the video for social sharing.
- Pay attention to the results of your analysis.
It is both simple and difficult as you believe. Simply make a simple, original, high-quality video, post it on a native site, niche optimize it, use promotional tools and services, and SEO optimize it.
About The Author
Position: Columnist
Cora is a tech writer specializing in digital media workflows, with over six years of hands-on experience in video post-production, media transcoding, and screen capture. Her writing is always clear and practical. Cora also produces in-depth software reviews for users across skill levels to help them find the right tool and enjoy video editing.
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