What Is Instagram Shopping and How to Set Up It for Your Brand

What Is Instagram Shopping

Instagram shopping is a feature that allows businesses and creators to sell their products on Instagram and enables users to purchase them directly from the app. The Instagram shopping feature is an excellent way to increase your online presence and transform your followers into potential customers.

How to Get Approved for Instagram Shopping

If you want to set up Instagram Shopping, you need to meet the following requirements:

• You must be located in one of the eligible countries.
• You need to have an Instagram business or creator account that is connected to a Facebook page.
• You must comply with the commerce policies and community guidelines of Instagram.
• You must sell physical goods that are eligible for Instagram shopping.
• You must have a product catalog that is linked to your account through either Facebook Business Manager or a partner platform.

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How to Set Up Instagram Shopping

Once you meet the above requirements, you can easily set up Instagram shopping by following these steps:

Step 1. If you plan to sell on both Facebook and Instagram, connect your Instagram profile to a Facebook Page.

Step 2. Set up a Business Manager account if you don’t have one already. This lets you manage your ad accounts, pages, and the people who might be working on them.

Step 3. Decide how you want your customers to complete their purchase by selecting a checkout method and sales channels.

Step 4. Add products to your shop through your existing product catalog or create a new one.

Step 5. Review your shop, then submit it to Instagram for review.

Instagram will review your account before you can start using this feature. The review process may take a few days or longer, depending on your account. You can check your status at any time by going to Settings > Business or Creator > Shopping.

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How to Use Instagram Shopping

Once your account is approved for Instagram shopping, you can use various features to showcase your products and drive sales. Here are some of the main features you can use:

Product tags: You can tag up to five products per image or video post, or up to 20 products per carousel post. It displays the product name, price, and link to a product detail page where users can see more information and complete their purchase.

Product stickers: Product stickers are similar to product tags, but used in Instagram stories and come in different styles and animations. Users can tap on the sticker to view the product and shop for it.

Shop tab: You can create a shop tab on your Instagram profile, where users can see all your shoppable posts and stories in one place. The shop tab also displays your collections, which are curated groups of products that you can create and customize.

Live shopping: You can use live shopping to sell your products in real time during your Instagram live videos. It allows you to showcase your products, answer questions, and interact with your audience while they shop.

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Wrapping Up

Instagram shopping is a great way to showcase your products and reach more customers. By following these steps, you can set up and use Instagram shopping efficiently, and take your business to the next level.

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