In this article, we will give you some of the best fundraising video ideas and walk you through how to make a fundraising video using MiniTool MovieMaker, a free and easy-to-use video editor. Let’s get started right away!
Creative ideas are essential for fundraising videos. You need to set yourself apart in addition to wowing potential donors or investors with your pitch and business plan.
With a well-crafted video, you can capture the interest of viewers quickly and effectively and convey a key message about why they should donate or invest in your career.
What’s more, such videos don’t need to be long or too complex; as with any form of marketing, brevity is typically the soul of a successful fundraising video.
So, how to make a fundraising video that is memorable for viewers? Read on to discover.
15 Best Ideas for Making Compelling Fundraising Videos to Boost Engagement
Whether it is highlighting the impact of your work or demonstrating how donations are used to assist those in need, video is a great way to inspire potential donors to support your cause. The following are some creative fundraising video ideas:
#1 Personal Story
Sharing personal stories of founders, workers, and customers allows potential donors to see who is behind the company, how it works, and why they should donate.
Viewers are able to connect more deeply with the company and get a better understanding of what makes it unique.
#2 Unique Visuals
Including creative visuals in fundraising videos can help grab viewers’ attention and make them stand out from other campaigns.
This could involve using eye-catching footage or graphics relevant to the mission, service, or product. Unique visuals can make the videos more compelling and memorable.
#3 Animation
Animation visually depicts the service or product being given. This can effectively demonstrate to potential investors how the nonprofit operates and why an investment in it would be beneficial. Also, animated videos can make complex concepts easier to comprehend and more appealing to viewers.
#4 Emotion
It is critical to evoke emotion and establish an emotional connection with those watching. Music, testimonials, or stories can effectively touch potential donors’ hearts.
By building an emotional connection with viewers, the nonprofit can have an even deeper grasp of what they are attempting to achieve and why people should be supporters of the campaign.
By incorporating these elements into fundraising videos, the nonprofit can improve its chances of success.
It is crucial to be unique and think outside the box to make sure the videos stand out from other campaigns.
But that doesn’t mean that it has to always be sad; you can change it depending on the context.
For example, the use of humor in your fundraising video campaign can make it more entertaining for viewers and assist them in remembering the message. Also, humor can make complex topics more understandable while conveying critical information about the startup.
However, it is vital to use humor appropriately so as not to distract from the core message of your video.
#5 Testimonial Videos
Incorporating testimonials from customers or donors who have already backed the startup’s mission can be highly persuasive in fundraising videos.
Testimonials show that the company is making an effect and establishing trust with those it serves.
#6 Behind the Scenes
Giving viewers a behind-the-scenes insight into the operations is also a fantastic way to make a compelling fundraising video campaign. This could include presenting footage of the team at work or guiding viewers through the development process of the service or product. It makes them more relatable or human to potential investors.
#7 Storytime Series
Let volunteers share stories about how their lives have been affected by working for the organization. Stories are compelling in conveying emotions and connecting with investors personally.
Encourage volunteers to explain why they do what they do as well as how it impacts others – generating a captivating and heartfelt video for social media sharing.
#8 Live Activity
Not only will this make an entertaining video for viewers, but it will also facilitate teamwork and demonstrate the power of collective action. Short clips from each location can be integrated into a longer explainer video that highlights your cause.
#9 Social Media Mascots
Create content series around the mascots that showcase their unique personalities. Let the mascots travel around town and contact or get involved in activities related to your cause, with lots of comedic moments in between.
These kinds of videos are ideal for attracting younger viewers and encouraging them to donate.
#10 360° Video Tour
A 360° video tour is an excellent method for engaging donors and showing the impact of their charitable donations. You can make immersive videos that provide viewers with an inside look at the people, events, and places that the organization supports.
With this kind of video, you can emphasize the areas in which donations are making a difference, like providing food for the homeless or medical care for those in need.
Also read: What Is 360 Video and Its Formats and Types?
#11 Documentaries for Viewers
Documentaries are a terrific way to tell the stories of the organization and those you serve. You can make short videos that feature interviews with people affected by your cause as well as footage from programs or events relevant to the mission.
Viewers can better understand the impact of their dollars through an inside look at how donations are used.
#12 Video Fundraising Pet Cams
Consider using pet cam content in your fundraising activities if the organization supports animals in a way. The videos show animals in their natural habitats, providing donors with an up-close and personal view into the lives that donations are assisting to improve.
#13 Include Statistics
Including statistics is an excellent method for showing the impact of your work. You can do this by offering a “before and after” comparison or by using charts and graphs to demonstrate your positive changes.
Statistics can give useful context for viewers, letting them better understand the scope of your work and its impact on society.
#14 Work with Influencers
Working with influencers can help boost the reach or impact of fundraising videos. And, collaborating with influencers who are passionate about the startup’s mission can create powerful messages and content resonating with viewers.
#15 Celebrity Fundraising Involvement
Including celebrity appearances in the fundraising videos is a terrific way to grab people’s attention. Invite celebrities to the organization and have them document their experiences through digital videos or virtual roundtable discussions. Having well-known personalities discuss the importance of your cause can help broaden the reach of the message.
How to Make a Fundraising Video with a Fundraising Video Maker
Now, we will show you how to create a fundraising video using a free and easy-to-use fundraising video maker – MiniTool MovieMaker.
MiniTool MovieMakerClick to Download100%Clean & Safe
Step 1. Start a New Project
First things first, download and install MiniTool MovieMaker on your computer. Then, run this free video editor without watermark.
In the promotion window, select the aspect ratio you like and start a new project.
Step 2. Import Your Video Files
Click anywhere in the dashed box that says Import Media Files. This will bring up File Explorer where you can locate video files about fundraising and import them into MiniTool MovieMaker. Or, you can drag and drop them directly from the destination folder into this easy-to-use video editing software.
After that, add the imported video files one by one to the timeline by clicking on the + icon. Alternatively, just drag and drop them into the timeline.
Step 3. Add Captions to a Video Clip
Go to the Text tab at the top of the interface. Find and download the caption template you want to use from the caption library.
Drag and drop the caption template you have downloaded onto the empty track above the target video clip in the timeline.
In the Text Property panel, you can edit captions for your fundraising video, including entering relevant text and adjusting its font, size, alignment, color, highlight color, opacity, etc.
Step 4. Add Music to the Entire Video
Place the playhead at the start of the entire video in the timeline. Select Audio > Music to find the music you wish to add. Download the music you desire by clicking on the Download icon.
Next, click on the + icon to add the downloaded music to the timeline. In the Music Property panel, you will be able to move the sliders to apply fade-in and fade-out effects to the music and change the volume.
Step 5. Use Effects and Filters
This free video editor is packed with amazing effects and filters to make your fundraising video look more engaging.
Find and download the effects that you would like to use from the top Effects tab. Click on the target video clip on the timeline and then hit the + icon on the desired effects to add them to the target one. Repeat the actions to add the same or different effects to other video clips.
Switch to the top Filters tab. Find and download the filter that you would like to use. Similarly, click on the target video clip on the timeline and then hit the + icon on the wanted filter to add it to the target one. To add the same or a different filter to another video clip, do the same procedure.
Step 6. Edit in Video Property
When you highlight the target video clip in the timeline, you will see the Video Property panel in the top right corner. You can make the following edits here:
From the Basic tab, you have the option to flip the video clip by clicking on the Flip Horizontal or Flip Vertical icon or rotate it by sliding the Rotate option.
Select the Color tab. Move the respective sliders to modify the video clip’s contrast, saturation, and brightness. Or, expand the 3D LUT pull-down menu to pick one that makes the video clip look good.
In the Speed tab, adjust the video clip’s playback speed or reverse it to your preference.
Select the Audio tab. Move the respective sliders to fade in and out the video’s built-in audio and change its volume.
Step 7. Export the Edited Video
When you are satisfied with all the edits, click the Export option at the top right to configure the export settings for your fundraising video.
In the default PC tab, give the edited video a name, choose where to save it, and set the output format, resolution, and frame rate.
If the music you previously added is longer than the duration of the entire video, please remember to enable the Trim audio to video length button.
Moreover, you can change the output configurations (like quality and bit rate) by clicking the Settings button at the bottom.
Finally, click the Export button at the bottom to save the edited fundraising video to your computer.
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Conclusion
How to make a fundraising video without watermark for free? With the help of the fundraising video ideas and editing software mentioned above, you can create your own custom project that will be a hit with your viewers.
Please do not hesitate to contact us at [email protected] if you have any questions about the use of MiniTool MovieMaker.
About The Author
Position: Columnist
Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.