Consumers are keen to share videos about themselves, their lives, and even the products they purchase, thanks to the advancement of social media. For instance, they flaunt their new outfits on Instagram or TikTok, or publish an unboxing video of a new, fancy product on their YouTube channel. We call this type of video UGC video (user-generated content video).
These days, an increasing number of people tend to find out about products from other consumers. Therefore, UGC creators advance since they can make their content enhance their channel, increase followers, and even get paid by brands.
Additionally, e-commerce brands can also benefit from the UGC videos. They can successfully boost brand trust and conversions by using user-generated videos to magnify customers’ voices and experiences with their products.
Whether you’re an online brand or a content creator, don’t miss UGC videos! In this article, you will learn what a UGC video is and how to make UGC videos with a free video maker. Let’s start!
What’s the Meaning of the UGC Video?
UGC video, also known as user-generated content video, is any video content produced by users about a brand instead of by brands or marketing professionals, from amateur videos to vlogs, live streams, and unboxing videos.
As more consumers make UGC videos, brands can collect and repost UGC content from the customers to help establish more customer trust, demonstrate authenticity online, and drive sales.
How to Create UGC Videos?
For a media buyer or marketer, becoming a UGC video creator is a terrific side hustle. For the brand, containing a user-generated content tactic in your business, can assist you in connecting with your viewers on a personal level and enhance credibility and buying intent. So, let’s find out how to create UGC videos for your brand or social channel.
Speaking of video editing, choosing the right UGC video editor is a must. And here comes MiniTool MovieMaker, a superb Windows movie maker packed with powerful editing tools, like watermark-free video splitter, video trimmer, video cropper, video merger, video flipper, video rotator, video reverser, video speed controller, etc.
In order to level up your video, it allows you to apply stunning effects, such as transitions, motion effects, filters, text, stickers, 3D LUT effects, and so on. Apart from that, this video editing app without watermark features popular aspect ratios, including 16:9 (Widescreen), 9:16 (Portrait), 4:3 (Standard), and 1:1 (Instagram).
With its easy-to-customize video templates, you can save a lot of time and energy in UGC video creation. Furthermore, MiniTool MovieMaker enables you to import the most common video, image, and audio formats and to save your UGC video in standard or high-definition quality.
Let’s look at how to make a UGC video with MiniTool MovieMaker.
Step 1. Prepare Your UGC Video Footage
If you’re a UGC video creator, it’s quite easy to shoot your video footage. Just like your everyday vlog! Choose an appropriate backdrop, then begin recording yourself and showcasing the product.
If you’re a brand, you can collect a user-generated content video from a customer and reuse it for marketing & sales purposes once you have the original creator’s consent.
Want to capture what’s happening on your computer screen with a screen recording tool? MiniTool Video Converter is designed to help you do this in just a few clicks, so give it a go now!
Step 2. Import Your UGC Video Footage
It is time to start creating your UGC video with MiniTool MovieMaker, as soon as you have enough footage. Download and install this UGC video editor by clicking the download button below.
Launch MiniTool MovieMaker and close the pop-up window to access the main interface. Click Import Media Files to import your UGC video footage into the app. Drag and drop the imported footage into the timeline below.
Step 3. Edit Your UGC Video
To make your UGC video available to your audiences, do the following as you wish:
Add text. Go to the Text tab, select the Caption, Credits, or Title sub-tab, pick a suitable text style, add it to the target location on the timeline, and then customize it as required.
Crop the video/image clip. Click on the video/image clip on the timeline, hit the Crop icon to enter the Crop window, expand the Ratio pull-down menu to choose a proper aspect ratio, and then click the OK button to save your changes.
Adjust the video/image clip’s color. Click the video/image clip on the timeline, go to Video/Image Property > Basic in the top right corner, and move the Contrast, Saturation, or Brightness slider as needed to make adjustments.
Step 4. Export and Share Your UGC Video
When you are finished editing, click the Export icon to configure the output preferences (e.g. target folder, format, resolution, and frame rate), then immediately share your UGC video to YouTube, TikTok, Instagram, or Facebook.
Want to share your travel experiences with the world? Maybe you can try with a travel vlog. How to start a travel vlog? Read this post to get some inspiration!
We hope this article has given you an insight into what UGC video is and how to create UGC videos for your brand and social channel using MiniTool MovieMaker, a professional video editor. Have fun creating your videos!
Please contact us at [email protected] if you have any questions while using MiniTool MovieMaker.