What’s the best time to post on Facebook? This article analysed by MiniTool Software Limited discusses this topic based on the search result by Sprout Social and CoSchedule and makes conclusions for you. Find the answers below!

Having used Facebook for many years, how many followers do you have? How many posts do you share? How many views do you receive? How many upvotes do you get? How many reposts do you trigger? And how much money do you earn if you are doing business on Facebook?

All those depend on how popular you are on Facebook. They represent the achievements you win. Yet, all the above parameters can be influenced by the time you share your post. Posting on Facebook at a good time, you will be rewarded with better performance.

All time mentioned below refers to US Central Time (CST).

When Is the Best Time to Post on Facebook?

Here is a picture (created by Sprout Social) of the user engagement situation on Facebook within a week.

Facebook user engagement throughout a week

According to the image, the darker the blue, the more engagement the Facebook users perform. Thus, we can make a general conclusion from the above screenshot:

  • The best day and time to post on Facebook is Mondays to Fridays at 3 AM and Tuesdays at 10 AM and 12 AM.
  • The best days to post on Facebook are Tuesdays through Fridays.
  • The worst days to post on Facebook are Saturdays.

On weekdays, early mornings (2 a.m. – 4 a.m.) and middle mornings (8 a.m. – 12 a.m.) are the best periods to share on Facebook. Since the time standard is CST, the early user engagement summit represents the passion of Facebook’s global users.

The worst time to post on Facebook locates in the very early mornings (12 p.m. – 1 a.m.) and late evenings (10 p.m. – 11 p.m.) on weekdays as well as most time on weekends.

Best Time to Post on Facebook for Different Industries

The above is the overall better time to post on Facebook. However, for different industries, the optimal times vary for your official Facebook accounts. Both Sprout Social and Coschedule have released reports showing the influences that business types have on social peak times.

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Best Time to Post on Facebook for Media Brands

According to CoSchedule, being different from other industries, the best time to post on FB for media companies are at 7 AM, 11 PM, as well as 6 PM.

Yet, relying on the stat data from Sprout Social, the best posting times for media firms on Facebook are Tuesdays at 5 PM and Fridays from 8 – 9 AM, which isn’t all that different from other industries.

Best Time to Post on Facebook for B2C

CoSchedule has found that the best time of day to post on Facebook for business to consumer (B2C) brands is from 9 – 10 / 11 – 12 in the morning and 4 – 5 in the afternoon. Those periods match the breaks of employees or near the end of their workday.

Sprout Social concluded that the best time for B2C companies to share on FB was on Wednesdays at 1 PM and Fridays at 11 AM.

Best Time to Post on Facebook for B2B

According to Coschedule, B2B companies’ most proper times to operate on Facebook are about 9 AM and 3 – 4 PM, which is similar to their consumer counterparts.

Best Time to Post on Facebook for Tech Industry

CoSchedule found that software companies posted their most successful Facebook posts at 9 AM, 3 PM, or 5 PM; while Sprout Social foud is Wednesdays at 10 AM.

Best Time to Post on Facebook for Healthcare Organizations

CoSchedule found that healthcare brands publish most of their posts at 6 – 7 AM, 9 AM, or 11 – 12 AM. Similarly, Sprout Social published the best time for healthcare people to create posts on Facebook is at 9 – 10 AM on Wednesdays.  

Best Time to Post on Facebook for Education Field

Higher education brands tend to find their best reach comes before class or in breaks at 8 AM, noon, and 3 PM, according to CoSchedule. Switch to Sprout Social, they found the best Facebook posting times for education workers are Wednesdays at 9 AM and Saturdays at 5 PM.

Best Time to Post on Facebook for Non-Profits

Finally, let’s see what are the best periods to post on Facebook for non-profit groups. According to Sprout Social, the perfect time for non-profits to engage with their supporters on FB is from 8 – 9 AM on Wednesdays.

The following is a table gathering the best day and time to post on Facebook for different industries according to Sprout Social and CoSchedule.

Industry Sprout Social CoSchedule
Social Media
  • Tuesdays at 5 PM
  • Fridays from 8 – 9 AM
  • 7 AM
  • 11 PM
  • 6 PM
B2C
  • Wednesdays at 1 PM
  • Fridays at 11 AM
  • 9 – 10 / 11 – 12 AM
  • 4 – 5 PM
B2B
  • 9 AM
  • 3 – 4 PM
Tech Wednesdays at 10 AM
  • 9 AM
  • 3 PM
  • 5 PM
Healthcare Wednesdays at 9 – 10 AM
  • 6 – 7 AM
  • 9 AM
  • 11 – 12 AM
Education
  • Wednesdays at 9 AM
  • Saturdays at 5 PM
  • 8 AM
  • Noon
  • 3 PM
Non-Profits Wednesdays at 8 – 9 AM

How to Find YOUR Best Time to Post on Facebook?

Now, to be more specific, let’s seek your own special time to post on Facebook.

Figure out the Best Time to Post on Facebook with Facebook Insights

In the first place, you can take advantage of the official tool Facebook Audience Insights to analyze the behaviors of your audience. Then, you can figure out what is the best time of day to post on Facebook yourself.

Discover Best Time to Post on Facebook by Third-Party Tools

In addition, you can still rely on non-official but professional social media marketing software to help you find your personalized best Facebook sharing time. Below are some well-known social media marketing applications.

  • Sprout Social
  • CoSchedule
  • Hootsuite Best Time to Publish
  • Buffer
  • Later Best Time to Post
  • Loomly
  • PromoRepublic
  • Agorapulse

Best Time to Post on Facebook FAQ

According to the stat data picture provided by Sprout Social, the best times to post on different days within a week are:

What’s the best time to post on Sunday?

At 8 – 9 AM CST.

What’s the best time to post on Friday?

At 3 AM CST.

What’s the best time to post on Saturday?

At 7 – 11 AM CST.

What’s the best time to post on Tuesday?

At 3 AM, 10 AM, and 12 AM CST.

What’s the best time to post on Thursday?

At 3 AM CST.

What’s the best time to post on Wednesday?

At 3 AM CST.

What’s the best time to post on Monday?

At 3 AM CST.

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After learning the best time to post on Facebook, now, it’s time to prepare fascinating videos, audio, or pictures to share. You may rely on the following tools.

These applications are completely compatible with Windows 11/10/8.1/8/7.

MiniTool MovieMaker

An easy-to-use video editing software without watermarks and limits. The embedded templates enable you to quickly make personal slideshows and share them with your friends!

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MiniTool uTube Downloader

Free download YouTube videos, audio, and subtitles without ads or bundles. It can operate multiple tasks simultaneously at a high speed and supports multiple file formats.

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MiniTool Video Converter

Quickly convert videos and audio from one file format to another to apply to more devices. It supports 1000+ popular output formats and batch conversion. Besides, it can also record PC screens without any watermark.

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