Why can’t I promote my TikTok Video? Many TikTok users often reflect that their TikTok promotions are not approved. This post from MiniTool MovieMaker will help you figure out what causes this problem.
What Is the Promote Feature on TikTok?
Before figuring out this problem – why can’t I promote my TikTok video, we need to know what the Promote feature is and what its role is.
In the TikTok app, Promote is an advertising tool enabling you to turn your videos into ads. At the same time, the TikTok algorithm will precisely deliver ads according to the genders, age ranges, and interests you have set on the Promote page.
The Promote feature can not only reduce the interference of irrelevant information to potential users but also help you get more accurate users. What’s more, it’s a cost-effective way to make your videos easily discovered. So, you have more opportunities to increase your following and website traffic.
Some people may be concerned that using Promote will cost a lot. But in fact, you can flexibly decide how much to pay over a specific period of time. And TikTok will provide you with a range of estimated video views when you set your budget and advertising days.
Why Can’t I Promote My TikTok Video?
Though Promote is of great use for advertisers to boost their brand and intrigue users on TikTok, many advertisers have encountered such a problem that they can’t promote their TikTok videos. Regarding the problem, this post lists some potential reasons below.
#1. Your TikTok Video Displays Prohibited Contents
In order to maintain a green and safe platform, TikTok strictly prohibits advertising containing banned content, such as racial discrimination, illegal drugs, sexual abuse, and so on. So, if your TikTok video contains restricted content, it can’t be promoted.
#2. You Don’t Edit Your TikTok Video Correctly
Why can’t I promote my video on TikTok? The second reason may be that you make some mistakes when you edit the text, images, and videos for your TikTok ad videos. You can check if your TikTok video contains the common errors below.
- Your video caption/text contains spelling or grammar errors.
- Your video has a low resolution resulting in the video being blurry.
- Your TikTok ad video isn’t in the 5 to 60 seconds range.
- Don’t use the standard video formats and sizes supported by TikTok.
#3. Your Video Content Doesn’t Match the Product
TikTok requires the text, captions, videos, and images in your TikTok video to match the product you’d like to promote. For example, if you want to promote product A, yet your text and images describe product B, your TikTok ad video is likely to be disapproved.
How to Promote My TikTok Video
Below is a step-by-step guide on how to promote TikTok videos on phones.
Step 1. Choose a video that you’d like to promote.
Step 2. Click on the More Actions button (a three-dot icon).
Step 3. A pop-up window will appear. Select Promote and you can further edit some details.
Step 4. Choose a goal for promoting this video. There are three options: More video views, More website visits, and More followers.
Step 5. Click Next at the bottom of your screen to proceed to the next step. Then, you can choose the Gender, Age, and Interests.
Step 6. Set your budget by choosing how much you want to spend per day, and how long you’d like the promotion to run. Finally, submit your choice for approval.
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Conclusion
Before a promoted video appears in users’ feeds, it will go through a review process. As for the question you asked – why I can’t promote my TikTok video, this post has explained several reasons. If you still can’t fix the problem, try to contact TikTok customer service.