In this comprehensive guide offered by the best software for video editing, we'll walk you through the process of creating, converting, and optimizing an Instagram account for business purposes.
In today’s digitally driven world, social media platforms have become crucial tools for businesses to connect with their audience, build brand presence, and drive sales. Among those platforms, Instagram stands out as a powerful tool for businesses due to its visual nature and engaged user base. Setting up an Instagram business account is an essential step for any aspiring entrepreneur, small business owner, or established company looking to expand its online presence.
Understanding Instagram Business Accounts
Instagram offers three main types of accounts: Personal, Business, and Creator accounts. A Business account on Instagram provides access to various features specifically designed for businesses, including insights, promotions, and contact information. This type of account allows users to run ads, view analytics, and use various tools to promote products or services.
How to Create Instagram Business Account from Personal Page?
If you already have an Instagram personal account, it is easy and fast to build an Instagram business account. All you need to do is to convert the personal account to business.
1. Go to the profile page of your Instagram personal account.
2. Tap on the Settings icon (three horizontal lines) in the top right.
3. In the new popup, select Settings and privacy.
4. Next, expand the Account type and tools.
5. Choose Switch to professional account.
6. Go through the brief introduction to the Instagram professional account.
7. In the What best describes you page, pick up the category that suits you most.
8. Then, select Business as the type of your target.
9. Sign up for resources & offers to help grow your business.
10. Review your contact info.
11. You can connect your Instagram account to your Facebook account.
12. Next, set up an Instagram business account.
Finally, you have successfully switched from a personal account to a business one.
Can You Have a Personal and Business Instagram Account at the Same Time?
Yes, you can have both a personal and business Instagram account. Users can manage multiple accounts on the same device by adding additional accounts in the Instagram settings.
Key Benefits of an Instagram Business Account
- Access to Insights: Gain access to valuable analytics about your audience, content performance, and engagement metrics.
- Contact Information: Add contact buttons to allow customers to reach you directly via email, phone, or location.
- Advertising Tools: Utilize Instagram’s ad features to create sponsored content and reach a wider audience.
- Shopping Features: Tag products in posts to allow users to shop directly from your Instagram feed.
Conclusion
Creating an Instagram Business account is a crucial step for businesses aiming to leverage the platform’s marketing potential. Whether starting from scratch or converting an existing personal account, the process is straightforward and offers a myriad of benefits to help businesses flourish in the competitive online landscape.
By following these steps and utilizing the features provided by an Instagram Business account, businesses can effectively engage with their audience, drive sales, and build a strong online presence.
Remember, consistency, quality content, and engagement are key to making the most of your Instagram Business account and maximizing its potential for your brand’s success.
Create Instagram Business Account FAQ
Can you change a personal Instagram account to Business?
Yes, you can. Just follow the guide in the above content.
Is Instagram business account free?
Yes, it is. You don’t have to pay to hold a business Instagram account.
What is a professional account on Instagram?
A professional account is designed for users who would like to showcase their products, services, work, etc. They use their professional accounts to build their audience and get brand partnerships.
What are Instagram professional account categories?
The Instagram professional account categories include the following 20:
- Artist
- Musician/band
- Blogger
- Clothing (brand)
- Community
- Digital creator
- Education
- Entrepreneur
- Health/beauty
- editor
- Writer
- Personal blog
- Product/service
- Gamer
- Restaurant
- Beaty, cosmetic & personal care
- Grocery store
- Photographer
- Shopping & retail
- Video creator
How to make a creator account on Instagram?
The process for creating an Instagram creator account is similar to that of starting a business Instagram account:
1. Go to your personal Instagram account Profile page.
2. tap on the Settings icon.
3. select Settings and privacy.
4. Find and choose Account type and tools.
5. tap Switch to professional account.
6. Review the advantages of a professional Instagram account.
7. Select your professional account category or categories.
8. Set your Instagram professional account type as Creator.
9. Read the changes to your safety settings.
10. Set up your professional account.
Can I create a business Instagram account without a personal account?
No, you can’t make an Instagram business account without a personal account. Instagram requires its users to first own a personal account before having a business account. Once you have a personal account, you can turn it into a business account or add a new business account.
About The Author
Position: Columnist
Helen enjoys the process of turning video clips and photos about herself into beautiful videos. Then, she will share the videos on Instagram, YouTube, Facebook, Twitter, etc. The most exciting thing is to see the increasing number of views of her videos. Helen is willing to share her ideas about making wonderful videos from scratch. Thus, she writes articles for MiniTool Technology.