Instagram is one of the social media platform giants with a vast number of users. Here is one of the most common questions among content creators is: How often should you post on Instagram? How often should you post reels on Instagram? Should you post reels as frequently as feeds? If you have the same questions, then this article is right for you.
Why posting frequency matters
We all know that frequency matters when posting, but why? First, Instagram itself prefers recent activity, helping the content be exposed to a broader audience
However, over-posting can lead to fatigue, while under-posting may result in missed opportunities. Striking the right balance is crucial.
How Often Should You Post on Instagram Per Week
How often should you post on Instagram? I can’t simply give you one answer as it is based on the number of your followers, content type, etc.
How Often Should You Post on Instagram When You Have 0-1K Followers
We can say you are in a new account stage. In this stage, you are suggested to post 3-4 high-quality posts per week to establish trust between you and your target audience. Avoid daily posting to prevent overwhelming your small audience.
Feed posts: 1/2 feed posts per week
Instagram Reels/Stories: 1/3 per week. Reels are a popular type of content on Instagram. Thus, you are suggested to post reels more.
How about Instagram Lives? They are not necessary. But, if you have time, it wouldn’t do any harm to give it a try.
How Often Should You Post on Instagram When You Have 1K-10K Followers
If you have more than 1K followers but less than 10K, you can gradually increase the frequency of your posts. Gradually increase to 5-7 posts weekly, balancing content diversity.
Feed posts: 2/3 feed posts per week
Instagram Reels/Stories: 3-4 posts per week
Live streams: once a week or once 2 weeks
How about followers of more than 10K? If you have more than 10K followers, I guess your posting frequency has been set. Just keep going your way and pay attention to the audience’s feedback. Make some adjustments if necessary.
The Best Time to Post on Instagram
Post frequency matters. So does posting time.
Generally, 7-11 AM and 6-9 PM see higher activity. It’s a good idea to post during peak engagement hours.
Your content type will also affect your posting time. For example, business content may perform better during work hours, while lifestyle content thrives in the evenings.
Another factor you should consider is the Time zone. For example, the best time to post on Instagram in Italy is 7 PM. While in Japan, it’s 8 PM.
Consistent Posting Times
If you post at the same time (like every Friday at 8 PM), your audience will feel you are reliable and consistent. Over time, they will grow a habit and start expecting your post. They will be like: it’s Friday at 8 PM, time to check your post.
Meanwhile, if your posts get good engagement at a certain time, the Instagram algorithm can know when your audience is most active. Then it may show your posts to more people.
Moreover, a regular schedule makes planning easier.
Quality Is the Number One Rule
Posting frequency and timing are important factors in gaining more followers. However, the most important thing is Quality. Prioritize well-curated content rather than rapid posting. Low-quality posts harm engagement rates.
How to Make an Engaging Video for Instagram on a Desktop
To make a high-quality video for Instagram, I highly recommend MiniTool MovieMaker. It’s a completely free video editor for Windows users, allowing you to create a wonderful video using your own videos, images, and music. This tool offers many editing features, like trimming, cropping, adjusting video speed, changing audio volume, adding filters/texts/effects, etc.
Now hit the button below to install MiniTool MovieMaker and start creating an amazing video for Instagram.
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Conclusion
How often should you boost a post on Instagram to gain more followers? It depends on the number of your followers and the content type. Plus, the posting time also matters. However, the most important thing is the quality.
About The Author
Position: Columnist
Ava has a passion for writing and dedicates her time writing articles on topics such as video editing, file conversion, and social media applications. When she's not typing away at her keyboard, she loves watching movies and doing yoga.
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