How long does a TikTok video have to be to make money? How much can a creator on TikTok make if their video receives 1 million views? Please scroll down the page to find the answers.
About Creator Rewards Program on TikTok
The Creator Rewards Program was initially released as a beta in Feb. 2023, and it became widely available in early 2024. This method of TikTok content monetization is new. According to the program, a creator’s income depends on the quantity of material, the number of views, the engagement rate, and so on.
You need to fulfill the following eligibility criteria to participate in the TikTok Creator Rewards Program.
- You need to own a TikTok account in the United States, United Kingdom, Germany, France, Brazil, etc.
- You need to have more than 10,000 followers.
- You need to have over 100,000 video views during the previous 30 days.
- You should be at least 18 years old.
- You should follow the community guidelines on TikTok.
If you are already a member of the Creator Fund, you can effortlessly switch to the Rewards Program in your own TikTok profile. This goes for creators in the United States, United Kingdom, France, and Germany.
After joining, you’ll have access to new features that include analytics and one dashboard with the earnings estimate: called TikTok Studio.
A significant change in the Creator Rewards Program: You need to create videos that last more than one minute in order to make money. This is part of one big shift for the platform – a lot of viral videos on TikTok are often short.
However, it has been revealed that 50% of users right now spend their time on TikTok viewing content that lasts more than a minute. Additionally, it promises that creators who are part of the Rewards Program can make up to 20 times more.
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How much does TikTok pay per 1 million views? Just keep reading to find out.
How Much Does TikTok Pay Per Million Views?
Creators have been exchanging notes on the Internet since the Rewards Program rolled out. One thing is certain: the Creator Rewards Program pays better than the previous Creator Fund.
According to video creators, the platform pays between $100 and $600 for every million views under the Creator Rewards Program. The majority of earnings estimates appear to be about $500 per million views. But some video makers say maxing out at more than $1,000 per million views.
It is not totally clear what the specific factors are that decide how much a creator makes every million views. People have guessed that it depends on niches and hashtags, the location of the audience, and the level of engagement.
As very much everywhere, you can certainly anticipate more from personal finance material than, say, participating in the BookTok community or publishing gaming segments.
TikTok spokesperson Zachary Kizer has stated that the payment isn’t a fixed ad revenue share, different from YouTube. However, it is determined by TikTok’s RPM, which is what the platform makes per 1,000 video views.
One thing is clear: the platform is quite specific about what counts as a qualified view as well as which videos can make money in the Rewards Program.
For a creator to be able to monetize one video through the Creator Rewards Program, it needs to:
- be uploaded after joining the program
- be over a minute long
- have more than 1,000 FYP views
- be free of misinformation
- be original content – no duet and stitch videos, duplicated ones, reactions
- be video – no Photo Mode slideshows
- avoid ads, links, promotions, or sponsored content
- follow TikTok’s policies (copyright, community guidelines, terms of service, etc.)
However, TikTok Live streaming counts.
Regarding the qualified view, it is one method for the platform to avoid attempts to manipulate video popularity. TikTok includes internal metrics to measure the engagement metrics and the authenticity of view. How exactly that works is unclear, and the details will likely be kept under wraps to make it more difficult for content creators to try and trick the system.
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Bottom Line
How much does TikTok pay per million views? Read the whole post and you already know the answer. Hope the relevant information is helpful to you.
About The Author
Position: Columnist
Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.