360 Video Production: Gude, Companies, and Challenges

What Is 360 Video Production?

A 360 video is a video filmed from all angles simultaneously. It enables its viewers to interact with the virtual environment while feeling real and immersive. The process of creating such a 360 video is called 360 video production.

360 Video Production Guide

In general, there are 3 steps to creating a 360 video.

Step 1. Make a Plan (Pre-Production)

The first thing you need to do to produce a 360 video is to create a complete and practicable plan. You are recommended to create a script or storyboard for your video.

Besides the content of your 360 video, you need to take the delivery video into consideration. How the video is delivered plays a crucial role in how to shoot it. For example, the shooting process for online web streaming (on social media like YouTube), VR headsets, large scale projections, or LED screens are different.

Step 2. Shoot 360 Video

How to record 360 videos? During the process, you should focus on “presence” that can make viewers feel they are really at the location. Therefore, you need to pay attention to the video content and make it engaging and comfortable. To achieve that, you have to carefully plan and execute motion, blocking, and technical aspects. Some general aspects including:

• Scene setup
• Digital image transmission
• Technical direction
• Shooting & spatial audio recording

Step 3. 360 Video Post-Production

After shooting your 360 original clips, you need to stitch and blend them together to make them in seamless and high quality. Generally, the following operations are necessary:

• Stereoscopic 360 video stitching
• 360 video editing
• 360 motion graphics
• 360 video rig removal
• 360 video color grading
• 360 video composition and decoration
• Audio processing
• Preview and final rendering

Thus, some professional and powerful 360 video editors are necessary like MiniTool MovieMaker, Adobe Premiere Pro, Apple Final Cut Pro, etc.

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360 Video Production Company

Next, let’s talk about some famous 360 video services that you can choose from.

#1 Visualise

Visualise is an “old” 360-degree video production company that has more than 13 years of experience in crafting live-action 360° content. Besides, it has been taking 360° photos for nearly 18 years. Until now, Visualise has successfully created over 200 works. It has learned the skills for both storytelling and the recording of immersive footage.

#2 360 Labs

With a full-service studio with experienced 360 storytellers, 360 Labs can help you develop memorable and meaningful 360 videos. It is a Portland Oregon based production agency specialized in immersive content and applications including 360-degree videos, virtual reality (VR) and augmented reality (AR) experiences, and interactive virtual tours.

#3 Liquona

As a VR production company, Liquona creates interactive VR projects and full virtual reality 360 videos for its customers like software developers and game designers. This makes it possible for you to interact with things in virtual space with your real-life hands. Nothing is impossible, only unexpected.

#4 Infinite Form

Infinite Form is an endlessly inventive production studio specializing in immersive content and creative techniques. It produces wonderful 360 videos for brands, agencies, and organizations all over the world. Infinite Form assists its customers deliver unforgettable content through immersive opinions.

#5 Sam Baumel

Sam Baumel creates immersive extended reality (XR) experiences, VR videos, as well as cinematic products for its clients. You can make use of Sam Baumel’s 360 VR, AR, and video production expertise to create educational and inspiring videos to attract your users.

360 Video Production Challenges

Although 360-degree video production provides endless possibilities, it still faces some challenges.

Technology Restrictions

The first limitation for 360 VR video production is technically associated with shooting and processing high-res videos from multiple camera angles. For creating an immersive and seamless video experience, it requires to record high-quality videos from all directions, which need the support from powerful hardware and software solutions.

Limited Production Budget

The second challenge for 360 video production is limited production costs. The high technologies in 360 videos require high-end equipment, which is usually expensive. Therefore, some video production companies, especially small agencies, are blocked out for lacking financial resources.

Although 360 video production is complicated and time and energy-consuming, it is still worth doing. In spite of the challenges it is facing, the field is continually evolving thanks to progress in camera technology and improvements in VR technology.

Besides, the demand for 360 VR content is growing. Innovations in VR headsets and viewing devices enable VR videos to be more accessible. Many people start to use 360 videos in marketing, healthcare, tourism, medical training, mining, and so on.