What Is Social Listening? Why Is It Important?

MiniTool MovieMakerClick to Download100%Clean & Safe

What Is Social Listening?

Social listening, also known as social media listening, is the process of identifying and evaluating what people are saying about a company, person, brand, or product on the Internet.

Conversations on the Internet generate large volumes of unstructured data. As such, it is critical to understand what an organization hopes to achieve through a social media listening program.

Depending on this goal, the best tool might be a collection of free Google Alerts or an expensive software suite that contains ad hoc analytics and full integration with a legacy customer relationship management (CRM) program.

Both social media and person-to-person information gathering are valuable. However, social listening is fast becoming a vital customer intelligence tool. Here are just a few of the many ways you can use social media to gain insight:

• Monitor online customer support forums.
• Use software tools to collect comments from social media platforms like Facebook and Twitter.
• Encourage customers to recommend new product features and vote for their favorite products.

How to Turn 0ff Comments on Facebook Post [Step-by-Step Guide]

Can you turn off comments on Facebook? How do you turn off comments on a Facebook post? This post will teach you how to turn off comments on Facebook post.

Read More

Social media monitoring tools perform text exploration and analysis for specific keywords on social networking sites, blogs, forums, and other social media. Monitoring software converts specific words or phrases in unstructured data into numerical values that correlate to structured data in the database. In this way, the data can be analyzed using traditional data mining techniques.

Why Is Social Listening Important?

Social listening can help companies know the conversation around their brands, products, and services they provide. It offers valuable consumer data that companies can use to measure brand awareness and improve their products and services.

Social listening has the following benefits for companies:

• Event monitoring. It allows companies to see how their audience reacts to a particular event in real time, like a virtual meeting.
• Campaign analysis. It offers feedback on how a particular marketing campaign resonates with a social audience.
• Competitive analysis. It reveals insights into the performance of competitors based on conversations on social media.
• Industry trends. They emerge when companies use social features like hashtags to listen to discussions that mention their industry.

What Hashtags to Use on TikTok to Go Viral or Get Views?

What are trending TikTok hashtags? What hashtags to use on TikTok to go viral? What hashtags to use on TikTok to get views? Check it out now!

Read More

Companies can use the conversation data they collect through social listening to change what they do with these things.

If the conversation surrounding a particular marketing campaign is negative, the company may alter the current campaign to solve the problem. In addition, it can use this information to develop better activities in the future.

If a company’s competitors’ social conversations are positive, it may mimic their behavior. A good way to determine the sentiment and reactions of your real audience is to gather social intelligence from social media conversations.

What Is the Difference Between Social Listening and Social Monitoring?

Social listening explains why people are talking about the things they are talking about. Social monitoring explains what people are talking about on social media. Listening is concerned with long-term strategic decisions, while monitoring is tactical. Here are a few examples of each:

Social Listening

The same cosmetics company monitors social media mentions of its new lipstick shade and aggregates the data to perform a sentiment analysis of what people are saying. Cosmetic companies use the data collected to develop more comprehensive marketing plans. It can ascertain the following through sentiment analysis:

• Whether people like the new lipstick shade;
• Where they like it;
• What they like to do with it;
• How long can a lipstick shade be popular in the market;
• New ideas for their next featured product.

Social Monitoring

A cosmetics company monitors Twitter for mentions of its new products, such as delicate floral engravings on lipsticks. Once detected, companies can respond to the mentions but do not necessarily have to do so. The focus of monitoring is on collecting information. There is not always an accompanying strategy. The company can see all the different ways its lipsticks appear in online conversations.

Ultimate Guide on Creating Outstanding Social Media Content

Looking for inspiration for your next social media content? This post will share with you some popular types and useful tools for social media content creation.

Read More

In the case of listening, the company is not involved in every mention of the product. It does not attempt to influence the conversation or change people’s thoughts about the product. Instead, it seeks to read sentiment and gain insights to develop a strategy for future emotional improvement.

Social listening and social monitoring are not exclusive to each other. A social listening strategy extends social monitoring to better understand brand-centric conversations on social networks.

Conclusion

What is social listening? What is social media listening? After reading the above, you must know the answer. Plus, you’ve learned the importance of social listening and the difference between social listening and social monitoring.