5 Best Social Listening Tools to Do Your Research for You

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1. Hootsuite

Hootsuite can help you build social media streams that monitor keywords, hashtags, mentions, and conversations. Also, you can monitor and respond to mentions or conversations directly from your social media dashboard, rather than logging in and out of different social platforms.

Besides, it enables you to focus on your industry by monitoring the competition and setting up relationships with social media creators or influencers as well as potential brand advocates.

As one of the best listening tools for social media, Hootsuite insights lets you:

• Use a powerful collection of filters, including date, location, and demographics.
• Identify influential people in your industry.
• Learn how your brand is perceived on the internet.
• Receive immediate notifications when a keyword is used online.

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2. Talkwalker

Talkwalker provides powerful social listening software functions to analyze videos, blogs, forums, news sites, review sites, and social networks in one dashboard. Talkwalker pulls data from over 150 million sources.

Its advanced filters allow you to segment your data, so you can view the information and audiences that are most important to you. Also, you can set alerts to notify you of any spikes in keywords or mentions.

With the help of Talkwalker, you can easily monitor brand-related conversations while analyzing reach, engagement, sentiment, and comments. In addition, this tool can help you track the performance of your digital marketing campaigns.

Main Features:

• Consumer sentiment
• Campaign tracking
• Looking for trending topics
• Share of voice

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3. Agorapulse

Agorapulse is one of the best social listening tools for enterprises, businesses, and individuals. It has a very clean and straightforward interface. And, it features various ways to publish content, analytics, reporting, etc.

You can easily build relevant brand-listening parameters to listen to relevant conversations about your brand. Also, you can improve your YouTube and Twitter searches by offering terms that are not included in your saved searches.

Boolean operators let you focus on just what you want to hear. If you would like to be more specific, you can add a location or language parameter to your Twitter search.

Even more importantly, Agorapulse enables you to act on what you listen to. You can click on a monitoring item and then like, retweet, reply (or reply in DM/PM). Additionally, you can tag, bookmark, and assign any monitoring item to teammates or clients so they can take action on it.

4. Digimind

Digimind is one of the best social media listening tools, providing everything you need to understand social and online data and turn it into actionable business insights. It also offers two products, including social listening and market intelligence, both of which are impressive tools with a variety of features.

Inside Digimind’s social listening tools, you will find:

• Analyze mentions.
• Generate reports.
• Monitor specific words and topics.
• Share content to engage audiences.
• Measure the ROI of owned media (organic and paid).

With the help of Digimind’s tools, you can see the conversations that matter most to your brand in real time through a vast array of online sources and learn insights that will help you develop and enhance your marketing strategy.

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5. YouScan

YouScan is one of the best social listening tools and can harness the power of image recognition technology. Brands around the world use it to capture data about their customers’ online conversations and use this data as actionable insights. This social listening tool includes analysis, trend detection, and smart alerts.

In addition, YouScan offers five searches in all its plans. However, each topic search can be very detailed and you can choose to include and exclude various factors, such as keywords and tags, and apply rules to them.

You need to use Boolean operators when entering your search queries. There are only a few operators to learn, and they all make sense, but many marketers need to improve their Boolean logic first before they start. Furthermore, you can use YouScan to find mentions of your brand from the top influencers and see which of them have the highest audience engagement.

Conclusion

The above is everything that is included in these social listening tools. No matter how big or how competitive, we hope you can find the right tool to help you discover your mentions on social media.