There are a large number of users who produce compelling visual material on Instagram. Further, it is essential to learn how to make your Instagram aesthetic.

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Aesthetics play an integral role on social media sites like Instagram that emphasize visual content. The visual appeal of your Instagram page can affect a visitor's first impression of your brand. Thus, this can be one of the key factors in determining whether they stay on your page or leave your page.

How Important Is the Instagram Aesthetic?

When someone visits your page, the first thing they will notice is your Instagram aesthetic. In light of this, this is often their first impression of your brand. In other words, you need to learn how to make your Instagram look aesthetic so that others can judge your brand. Accordingly, you will attract new fans based on the beauty and appeal of your Instagram feed.

When your brand has an attractive aesthetic, people will be eager to learn more about it. Plus, keeping a consistent aesthetic on Instagram could help you create a distinctive visual identity for your brand. So, when your followers see your content on their feeds, they can immediately tell it's from your brand.

Another benefit of having a well-rounded Instagram aesthetic is that it allows you to be more creative when writing content. With a clear visual theme to follow, you could also have a better sense of direction on how to make your Instagram feed aesthetic.

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How to Make Your Instagram Aesthetic?

If you're wondering how to make your Instagram more aesthetic, don't skip these four steps:

Step 1. Create Your Brand

Your brand identity will be the cornerstone on which you create your brand. It serves as your motivation and will guide you in shaping your voice, designing your posts, and connecting with the community.

Think about it:

  • How would you describe your brand in short and simple terms?
  • What's the point?
  • Which group are you trying to attract?
  • What makes Instagram users want to follow you?

With these in mind, you can better communicate your Instagram aesthetic.

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Step 2. Pick a Consistent Instagram Theme or Color Palette

With your brand created, it's time to specify your Instagram aesthetic. Making a mood board can inspire you and point you in the direction of your desired aesthetic.

You can more easily visualize your feeds by using a unified theme or color palette, for example, a mash-up of colors, patterns, textures, and quotes.

Always keep in mind that your color palette is best developed as your brand evolves. You don't have to keep the same Instagram aesthetic all the time; check back once a year to see if you need an update.

Step 3. Keep Your Icon, Feed, and Stories Aesthetic

Your Instagram aesthetic depends on many different elements, from your Instagram icon (also known as your profile picture) to your Instagram Highlights.

You may also use the three strategies listed below to discover how to make your Instagram aesthetic:

  • Match the aesthetic of your brand with your Instagram icon. If you have a relevant profile picture, users can immediately know who you are and what you do.
  • Create an aesthetically pleasing Instagram feed. Your feed will look more cohesive if you use the same or complementary filters, cropping, and editing styles.
  • Construct aesthetic Instagram Stories. Incorporating your brand colors into text or sketching tools, or using the same Instagram font, will do the trick.

Step 4. Think Outside of Your Feed

Creating an Instagram aesthetic is no easy feat. Your Instagram look doesn't just depend on your main Feed, although it may be the most visible. Your profile photo, Stories, and even Highlights should all reflect your aesthetic, which should go beyond your Feed. While templates should suit your Instagram Stories needs, don't overlook other forms of creating a Feed that matches your brand's aesthetic.


You've now learned how to make your Instagram aesthetic create an eye-catching branding effect. Don't let the process of creating with your heart go to waste. Act now!

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