Have you ever learned what OOTD is? You may have come across this abbreviation when you are reading or talking to people. So, this post from MiniTool will provide you with information about this acronym.

What Does OOTD Mean?

In the early days of social media, when the various social platforms operated only on computers and not on mobile phones, there was a trend of hashtags that categorized photos of people’s daily outfits. Those garments are the clothes we wear in our daily lives. Since then, people have started posting their “Outfit of the Day” (OOTD) on various platforms.

So, OOTD is the abbreviation of Outfit of the Day, which refers to one’s wearing on any given day. OOTD blog or vlog is pervasive among many kinds of social media platforms, attracting most people’s eyes. In modern society, OOTD is still a popular hashtag, becoming a fundamental part of the social media fashion niches.

Other meanings of OOTD:

  • Out of the darkness
  • One of these days
  • Offer of the day
  • Opinion of the day

Who Started OOTD?

As with most commonly used tags and Internet terms, OOTD has become so common that it’s impossible to pinpoint where it was first used or who used it first. What is certain is that OOTD is a popular hashtag, a term that became prevailing in 2010 with the rise of social media platforms such as Instagram, Twitter, and YouTube.

OOTD posts grow rapidly. Even in the early days of social media, it spread quickly like a snowball across the web, rolling bigger and bigger. It didn’t take long for it to become a popular hashtag on all major social platforms. OOTD started as a neat phrase to share people’s styles with friends and later turned into a contest of influence among fashion bloggers. Despite this, there are still many users who post their OOTD by simply sharing what they are wearing.

Who Uses OOTD?

Most fashion vloggers or bloggers post their outfit videos or personal blogs on social platforms with the hashtag #OOTD, which is the most common way that OOTD is used. Additionally, people post their OOTD-tagged selfies on social media, in front of a full-body mirror at home or elsewhere.

If you are a YouTube (or other platforms) influencer, some clothing brands may sponsor your posts. In this case, the blogger labels the post as an advertisement and puts information about the item in the title or comment. If your post gets many shares on social media and gains lots of traffic, the post may go viral.

Also Read:How to Become YouTube Influencers? Something You Need to Know

If you are an Internet user, you can also post a photo tagged as OOTD to social platforms or share it with your friends to see if your outfit is suitable for a certain occasion and get some advice. So, everyone can use this hashtag.

What does OOTD stand for on Instagram and TikTok? We will give you the relative information in the following content.

OOTD on Instagram

OOTD as a hashtag has been around for a while on various social media platforms before it really caught on in 2012. Thereafter, Instagram became the main venue for OOTD. The original purpose of Instagram’s hashtags was to allow a user to categorize the content he posted. Instagram became a witness to the flourishing of the OOTD hashtag.

In recent years, “fit” has become the new acronym for the outfit. Fit check or fit has become an alternative to OOTD. Although it is really just a further abbreviation for the outfit. The evolution of fit reflects the enduring power of the OOTD concept.

Also Read:How to Make Money on Instagram - 4 Methods

OOTD on TikTok

Compared with social platforms such as Instagram and YouTube, TikTok is a new social media platform. Nevertheless, TikTok has a lot of users. TikTok is a short-form video application and it also allows users to share pictures on the platform. Many users get huge traffic on TikTok simply by sharing their outfits.

The latest evolution of OOTD on TikTok is GRWM, which is called “Get Ready With Me”. It’s the same idea, but GRWM contains more content, including the makeup steps of the blogger. They usually stand in front of a full-length mirror with a camera or phone to capture their outfit before heading out the door.

[4 Ways] How to Make Money on TikTok?
[4 Ways] How to Make Money on TikTok?

Do you want to make money on TikTok? Don’t know how to make money on TikTok? It’s ok. This post from MiniTool will give you the answers.

Read More


What does OOTD mean? Now, if someone asks you this question, you can give a complete answer, right? OOTD posts will have some impact on the fashion design field to some extent as designers can check the latest OOTD on Instagram and other social media to predict the next fashion trend to design clothes.

If you want to post your OOTD video on social media, you can make the video with the MiniTool MovieMaker. It is a comprehensive video editor with both basic and advanced features.

MiniTool MovieMakerClick to Download100%Clean & Safe

  • linkedin
  • reddit